Connect with Sandra Nomoto through her website, Facebook, X, Instagram, LinkedIn and Youtube

Get her book Vegan Marketing Success Stories

Our online vegan cookings school My Brownble

The movie Earthlings

Vegan Aruba

Vegan Business Tribe

Meredith Marin of Vegan hospitality

VEG Networking Canada

It's not a common event at our podcast that we get to sit down and put our business shoes on, and yet, we constantly encounter listeners that are either thinking of starting a business, already have one, or are simply entrepreneurially curious and love to hear stories of how the vegan sausage gets made.

I could think of no better person to scratch the itch of the vegan business and marketing talk than Sandra Nomoto, author of the fantastic book Vegan Marketing Success Stories, the first book to highlight the marketing tactics of vegan businesses around the world.

A passionate vegan herself, Sandra Nomoto is an award-winning ethical marketer for cruelty-free businesses and book whisperer for authors with impact.

Over the 10 years she ran Conscious Public Relations Inc., and Women In Film & Television Vancouver awarded her the 2009 Volunteer of the Year award, the company was the fourth public relations agency in Canada to earn B Corporation® certification, and she contributed to eWomenNetwork Vancouver earning the Best Social Media and Community Engagement Award.

Sandra has authored two books, including the world's first vegan marketing book,Vegan Marketing Success Stories, in 2022. She's spoken at TELUS, Main Street Vegan Academy, Planted Expo, and the Vancouver Vegan Festival, sharing the stage with Genesis Butler, Chuck Carroll, and Dr. Michael Greger.

On the side of her desk, she co-hosts VEG Networking Canada, Canada's only vegan networking group, and writes for several outlets.

If you have a business, or are thinking of starting one, her book is a must read, filled with inspirational stories of how brands and businesses have managed to do what they do and thrive. It’s the book you have to read when you feel it can’t be done, that you can’t stand out as yet another vegan business, where you feel you’re in an online sea of options for every niche imaginable, or for when you’ve started your business, and have no idea where to start with marketing or how to take your business from obscurity and into the proverbial main street where everyone that walks by can take a peak and come inside.

In our conversation we talked about her journey through veganism and through business and marketing, about how she ended up an expert on vegan marketing specifically, and whether the strategies if you have a vegan business are similar or different to the marketing strategies for non-vegan businesses (a little spoiler, there is a lot of overlap, except for one key aspect many people forget about when planning their strategies).

We get into all the nitty gritty of marketing through social media, and all those specific questions of which social media networks to be on, how often you should post, whether you can repurpose content, and whether you should focus on having a website and newsletter presence, or on posting on social channels. We also talk about marketing on a limited budget for small businesses, paid advertising and more.

I loved talking to Sandra, and I know you’ll find this episode filled with practical tips, and a great starting point for upping your marketing game from a business and PR pro.

Click play above or download wherever you get your podcasts, to join our conversation and learn so many vegan marketing basics.